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O QUE É MELTS?
Melts is more than a new menu item at Pizza Hut — it’s a move to deepen the brand’s connection with Gen Z. The campaign highlights Melts’ craveable ingredients and signature stuffed triangular crust, positioning it as the perfect option for both a quick snack and a satisfying meal.
my role: Art Direction
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[ PIZZA HUT ]
agency: DPZ
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